This campaign included an email with my subject line: "Oliver Russell Gives A Quack." Recipients could click the unopened crate image in the email to launch an animation of the crate being opened, with animals making musical sounds. Mouse-over messages explained how Oliver Russell was donating living animals and plants to world communities in need through Heifer International--on behalf of our clients and friends. I concepted, wrote, and creative directed this project which we did in just over one week, start to finish. Open rate exceeded 60 percent.
Once cliecked, the email above featured a simple, fun, clickable animation of Oliver Russell's founder as a cherub, flying in and unwrapping the crate. The opened crate launched the interactive UI below where visitors could see how each of the gifts being given on their behalf would benefit communities. Sorry it's static. I can send you the file if you ever want to peruse.
